WeвЂ™ve seen firsthand how more and more marketers are being held accountable when it comes to social media performance. Develop a consistent process for creating content thatвЂ™s poised to perform well (relative to your brand).Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness).Increase the visibility and reach of your content, resulting in greater engagement (clicks, traffic and so on).The benefits of social media optimization are three-fold: So, why bother? Although many brands make their social efforts seem effortless, the reality is that top-performing accounts donвЂ™t ignore the fine details of optimization. Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. The concept of SMO is pretty straightforward. In short, social media optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices of social media. вЂњWhatвЂ™s the point of social media optimization, though?вЂќ In this guide, weвЂ™ll break down some easy social optimization techniques for brands big and small.

The good news is that optimizing your social presence doesnвЂ™t mean sacrificing your brandвЂ™s voice and creativity. The reality, though? Social media optimization (SMO) is an entirely different ballgame.Д«ecause while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Optimization doesnвЂ™t have to be a scary word in digital marketing.

System reserved needs optimization